How many people do you know that wear their 80-hour work weeks as a badge of honor? When you ask someone, “How are you?”. Nine times out of ten I bet the answer is, “Busy!! I’m sooooooo busy!”.
I’m not sure exactly how we got here, but we live in a society that values busyness. If you are overworked, you are diligent and responsible. But doesn’t that seem counterintuitive? Shouldn’t we place value on those that can get their work accomplished in the quickest time possible and get on with the rest of their lives?
Almost 100 years ago, John Maynard Keynes, an economist, predicted we would all be working 15 hour weeks. His rationale being that technology would allow us to get so much more accomplished that what used to take 40 hours would only take 15. Now he was right that we can work much faster, but that hasn’t made us work smarter. We keep filling up our time with tasks. It would be one thing if we were getting 3x or 4x as much done with the help of technology, but for most of us, that’s not the case. We are not as efficient as technology allows us to be. And that is why we are all so “busy”.
The great news is you can take that time back for yourself. One of the benefits of working for yourself means that you are not chained to your desk for a set 40 hours each week. And yet, I’m sure you end up in that seat for many more hours because starting and running a business is a lot of work. You may think there is no way you could run your business in less time, in fact, you don’t have enough hours in the day as it is!
I hear you. I absolutely know your pain, but I still challenge you to operate your business in less hours with the help of technology, systems, automation, and outsourced support. It can be done. If you’ve hit a plateau in your business you have probably been wondering how to get over that hump. As you build a strategy to grow, give yourself two objectives. One, of course, being to grow your revenue. The second, complete your current work in less time.
Evaluating your success by money AND time can do so much to improve your happiness and the health of your business. Studies show your happiness doesn’t improve much after certain benchmarks (they are slightly different for each state and personal circumstances). Yet happiness soars when we have more time to spend with loved ones and the solitary pursuits we enjoy. By putting the focus on working more efficiently with the help of those systems, automation, and extra people you will gain back time in your day. Time to be spent with family, friends, traveling, gardening, reading, or spent building your business to the next level.